Headless Commerce with REST API & WCS
According to a study, e-commerce has become a $220 billion dollar industry growing at a rate of almost 20% per year. New age shoppers are increasingly adopting to do shopping online with higher inclination towards mobile commerce. Demand for smart web shops with user friendly navigation, faster page loads with minimum response times has prompted most online retailers to switch over to headless commerce from the traditional shopping cart applications.
By not having a defined front end tied up to a specific framework,Headless commerce provides an extreme flexibility for front end developers to create a unique shopping experience catering to a variety of shoppers taking advantage of the benefits provided by the Web 2.0 technologies
Sunzant is involved in design and implementation of a highly scalable omni channel shopping platform for a large scale premium retailer using headless commerce coupling the highly sophisticated REST API with WCS thus achieving a fine balance between performance and responsiveness. With the help of this web service based request/response approach , we are successful in bringing the shopping cart page load time to few milli seconds thus keeping the shoppers engaged and encourage them to search for more items and continue with their shopping.
Faster shop cart check-outs , on-demand search results coupled with word prediction,simplified user session,responsive banners and attractive promotions are a sample of the multitude of benefits gained by implementation of this approach